Is your bad website design ruining your SEO?
Your ability to keep users on your website is vital to SEO, so you need to have an attractive website!
Hello hello! Welcome to the latest edition of "SEO Spotlight for Therapists," where I provide insights to help therapists and counselors achieve Google greatness.
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In this issue, I take a look at a practice in Toronto, Canada that specializes in relationship counseling.
Let’s take a look at the stats!
So you may look at these stats and figure that the estimated monthly traffic is very low, which is true! But in this issue, I want to emphasize that you don’t need to be attracting thousands and thousands of website visitors every month to run a successful, profitable therapy practice.
If I were managing this therapist’s website, I’d make a couple of tweaks right away since it’s low-hanging fruit.
This practice has separate pages for things like “Sex Therapy”, “Premarital Counselling” and “Fertility Counseling”, but it doesn’t rank highly on Google for searches like “sex therapy toronto”.
I believe this is because the type of content that the website provides doesn’t match the search intent behind “sex therapy toronto”.
When it comes to SEO, you need to match your content to what searchers are looking for. For example, when someone searches “sex therapy toronto,” they’re likely looking for specific information about sex therapy services in Toronto, such as details on how you can help them, costs, and how to book an appointment.
If your page reads more like blog post that explores the history of sex therapy and the theory behind it (like this page does), Google won’t rank it highly because it’s not want searchers want.
💡 Something to learn
We can both agree on this - your goal is to organically attract website visitors who consistently convert into clients and ensure that your schedule stays full month after month.
Very simplistically put, there are two parts to this:
Getting visitors to your site through SEO
Converting them
Now SEO and conversion can clash at times, but they’re also very tightly linked. For example, if you’ve managed to get someone to your website organically (i.e. not paying for it) but they click straight off your website, Google will notice, deem the page “not useful” and be less inclined to show it again.
In other words: Your ability to keep users on your website is vital to SEO, so you need to have an attractive website!
🎬 Something to do
I encourage you to head to your website and ask yourself these questions. Now, there’s a lot more to website design than this - but it’s a good place to start!
Do you use a color palette consistently throughout your website? (around five colors)
Are the buttons all the same shape?
Do you use a maximum of two (maybe three) different fonts?
Is there plenty of “white space”? i.e. space where there is no text or pictures.
Can you read the text easily? i.e. it’s big enough to read.
The answers should all be a resounding “yes!”
That’s all for today folks!
Until next time.
Remember, you’ve got this!
Becca